Agenda Recognizing excellence in sustainable
developement practices alligned with Egypt
vision 2030 and the UN SDGs.
Agenda

Apply for the Award

• As a seasoned specialist in the Development Finance Sector within the expansive MENA Region, his expertise spans the domains of SME sectors, Sustainable, and Climate finance.

• He brings a wealth of insights garnered from leading development projects in collaboration with various international donors.

• In navigating the complex landscape of Development and Sustainability Finance, particularly within the MENA Region, Mr. Dedebas emerges as a leader, offering a unique blend of expertise, strategic vision, and a proven track record of successful project leadership.
JUDGING COMMITTE Mr. Mert Dedebas Regional Director of Frankfurt School of Finance and Management Middle East and North Africa
JUDGING COMMITTE • Eleni is the CEO and co-founder of Sintali, an environmental verification company acts as a global certifier for the IFC’s EDGE green building program.

• She is committed to fostering community engagement and supporting the next generation of sustainability leaders through mentorship.

• She also serves as a Trustee of the National Biodiversity Network Trust, the UK’s largest partnership for nature data.

• Her work spans from grassroots community engagement to top-down collaboration with policymakers and financial institutions, bridging the gaps between sustainability knowledge and green building implementation.
Ms. Eleni Polychroniadou CEO and co-founder of Sintali
Mr. George Riddell • George Riddell has over a decade of experience at the intersection of international trade and sustainability.

• He is primarily responsible for advising multinational corporations on their trade strategy and adapting to new international sustainability regulations including Carbon Border Adjustment mechanisms.

• George has had a varied career in international trade policy, most recently advising corporate clients but previously has worked for the UK government where he spent six years representing the UK at the WTO and the UN.

• He has also spent time advising developing country governments and working in a trade policy think tank.
JUDGING COMMITTE Independent Trade Policy and CBAM Consultant
JUDGING COMMITTE • Maali has been recognized as one of the top 100 Thought Leaders in Europe and the Middle East from Trustworthy Business Behavior.

• Over the years, Maali has been a driving force in influencing the corporate culture of the region.

• She encourages behavioral changes by building awareness towards Sustainability, corporate governance and corporate responsibility within organizations.

• She is an industry leader in the development of innovative sustainability solutions for private sector and NGO clients.

• Her experience lies in the full spectrum of requirements, starting with the strategic approach to sustainability and extending to working with organizations to fundamentally transform their business and/or value chain to take into account the SDGs; environment, social and governance (ESG) risks ; and integrate best sustainability practices throughout.

• She was recognized as a Corporate Governance Rising Star by Yale School of Management and is certified by the New York and the Jordanian Bar Association.
CEO & Founder of Schema Dr. Maali Qasem Khader
• A recognised global innovator in social impact.

• Acting as CEO of The Institute for Social Value and a trustee of Social Value International.

• Awarded the OBE in the Queen’s New Year Honours List 2022.

• She has also been a Trustee of educational charities.

• Isabelle's experiences shape her dedication to transformational leadership.

• Her life experiences shape her approach to social impact and public service.
Ms. Isabelle Parasram OBE Chief Executive Officer of Institute for Social Value JUDGING COMMITTE

Introduction

IN THE DYNAMIC LANDSCAPE OF BUSINESS AND DEVELOPMENT AGENDAS, TRUE LEADERSHIP IS
DEFINED NOT JUST BY PROFIT, BUT BY PURPOSE.
THE PIONEERS WHO ARE SHAPING A SUSTAINABLE AND DIGNIFIED FUTURE FOR ALL EGYPTIANS.
THIS IS MORE THAN AN AWARD; IT IS A RECOGNITION OF THE TANGIBLE “ATHAR,” OR IMPACT, YOUR
WORK LEAVES ON SOCIETY AND THE PLANET. WE CELEBRATE THE INNOVATIVE SPIRIT OF COMPA
NIES AND INDIVIDUALS WHO ARE NOT JUST DOING BUSINESS IN EGYPT BUT ARE BUILDING A
BETTER EGYPT.
IT’S TIME TO SHOWCASE YOUR COMMITMENT TO SUSTAINABILITY, HONOR YOUR ROLE IN ACHIEV
ING VISION 2030, AND INSPIRE A COMMUNITY OF LEADERS DEDICATED TO REAL, POSITIVE CHANGE.
JOIN US AND LET YOUR LEGACY OF IMPACT TAKE CENTER STAGE.

Award Categories

Importance
of
the Award

Looking for the next steps is the beginning of reaching the future, so there must be an impetus that accelerates the movement of all development stakeholders and motivates them to reach out.

  • FOSTERING SOCIAL RESPONSIBILITY : encouraging more companies and individuals to engage in community projects..
  • PROMOTING SUCCESSFUL
    INITIATIVES :
    highlighting inspiring stories to
    motivate others.
  • POWERING POSITIVE
    CHANGE :
    Shedding light on figures and
    influencers in spreading the culture of sustainability and social responsibility.
  • ENHANCING REPUTATION
    AND CREDIBILITY :
    Giving participants and partners an appreciation that emphasizes their developmental standing.

Who Can Receive the Award?

Download Athar Award Criteria and Categories

NGOs And Charitable Associations

Those that have effectively contributed to improving the lives of target groups through sustainable projects.

Individuals

Those Who Have Made Exceptional Efforts In The Field Of Civil Work And Sustainable Development.

Companies And Institutions

Those that have implemented initiatives with a tangible impact on society or the environment.

Award Objectives

Encouraging innovation

Inspiring companies and individuals to develop innovative solutions to social and environmental challenges.

Promoting civil work

Supporting civil society's role in achieving sustainable development goals.

Fostering Partnerships

Boosting Collaboration between the public and private sectors and civil society organizations.

Recognizing efforts

Honoring outstanding contributions that have made a positive impact.

Strengthening A Robust Development Community

Creating an interactive environment for the most influential companies, organizations and individuals in development work.

Raising awareness

Increasing awareness of the importance of social responsibility.

Award Winners 2025